Michael, the son of Chairman Wayne Bradley; has been working for Impact Marketing & Publicity for the past 26 years. Michael’s skill set incorporates all matters of marketing and he will look to bring to the ATFC table a wealth of experience in marketing direction, commercial activity and organisational planning.

Michael Bradley on becoming the new CEO:
‘I am absolutely delighted to be given the opportunity to join the football club as Chief Executive Officer and I am raring to get started in the role.

I am confident that despite the challenges of the pandemic and of the restrictions currently in place I will be able to help the club continue to be successful, both on and off the pitch at this level and hopefully beyond.

The Chairman and Management team have made some very good pre-season signings and once fans are allowed back into the Impact Arena I am sure the team will get them buzzing again and provide a much needed positive boost to the area considering the year we have all had so far.’

Chairman Wayne Bradley on Michael’s appointment:
‘It is with pleasure that I can announce the appointment of Michael Bradley into the position of Chief Executive for Alfreton Town Football Club.

Michaels marketing background added to his enthusiasm for the game will, I believe, be instrumental in helping to navigate Alfreton Town Football Club through current unpredictable waters.

He joins the Club at a time when it needs all the help and best direction it can generate.

I am certain that in the weeks ahead the community of Alfreton will gain much contact from the new Chief Executive.’