Alfreton Town Football Club is pleased to announce a strategic partnership with AlphaFC, an innovative platform designed to empower football supporters globally. This partnership marks the beginning of an ambitious new chapter for the Reds, reinforcing the club’s commitment to meaningful fan involvement, community engagement, and digital innovation.

Chairman William Rush sees the AlphaFC partnership as a natural next step in the club’s evolution:

“Alfreton Town has always taken pride in being community-focused, stable, and forward-thinking. Partnering with AlphaFC is a powerful extension of those values, enabling us to build deeper connections with our supporters locally and around the world. The initial focus will be on building a modern digital hub, with a clear long-term vision to explore new, community-driven models for supporter involvement and club governance.”

The partnership will first deliver a dedicated digital platform, accessible globally, giving supporters a central hub to follow the club. Fans will have easy access to detailed club updates, roster and player statistics, league standings, and curated club media, helping supporters to feel closely connected to the team, wherever they are in the world.

Alfreton Town manager Billy Heath welcomes the initiative:

“The partnership with AlphaFC is exciting for everyone involved at the club. Giving supporters better access to team news, stats, and club content deepens their connection to our players and staff. I'm looking forward to seeing how this community-focused approach can enhance the matchday experience for supporters both locally and internationally.”

In the longer term, the partnership will explore innovative models to enable supporter participation in club governance through a nonprofit structure governed by fans. Under careful consideration, and always aligned with regulatory and league compliance, the club intends to develop models where supporters can democratically influence certain club decisions, particularly around community and cultural initiatives.

Outgoing Chairman Wayne Bradley, who continues as an advisor and club director, also expressed his support for the partnership:

“This initiative represents exactly the sort of forward-thinking strategy that ensures Alfreton remains sustainable and innovative. The global reach that AlphaFC can bring to our club is genuinely exciting. I support William and the leadership team's vision for this next chapter.”

Chairman Rush emphasized the importance of thoughtful progression:

"While our immediate focus is on engagement and digital growth, we also want to carefully explore future governance models. Any changes will be considered thoughtfully, transparently, and collaboratively with football’s governing bodies, including the FA and National League. The professional football management will always remain independent, ensuring competitiveness and operational integrity.

Fans and supporters are encouraged to read the full details in the official announcement article linked here. Alfreton Town FC is committed to clear, transparent communication throughout every step of this exciting partnership.

The club thanks fans for their continued loyalty and invites everyone both locally and globally, to join us in welcoming this exciting new era for Alfreton Town FC.